Local SEO audit for independent dental clinics

Find the specific fixes that make your clinic's website visible in Google.

Clinic websites can carry small technical mistakes that quietly hurt them in search: a tag telling Google to ignore the homepage, a missing page title, photos with no description, a page that takes forever on a phone. I look for them, rank them, and hand you a fix list your web person can work through.

$499 one-time · prioritised fix list · at least 10 findings · delivered within 3 business days

What I guarantee: at least 10 specific findings, delivered on time. What I never promise: rankings, traffic or new patients. Google decides rankings, and anyone who guarantees them is guessing.

What we found on real sites

These are four real problems found on the homepages of independent US dental clinics while preparing this service. The clinics are not named. They show the kind of thing an audit turns up, not a claim about your site.

Indexing

A homepage telling Google not to show it

The homepage carried a noindex, nofollow tag. That is a direct instruction to search engines to leave the page out of results.

It can be left behind by accident, for example after a site rebuild. Once someone knows it is there, it is usually a quick fix.

Titles & descriptions

A homepage title that just says "Home"

The page title was only "Home", with no meta description. Google had nothing useful to show in the search result.

A title naming the service and the town, plus a short description, is one of the cheapest fixes there is.

Images & mobile speed

Five photos with no alt text, and a slow phone score

Five homepage images had no alt text. The same page scored 56/100 for mobile performance.

Alt text helps screen-reader users and tells Google what a picture shows. Both problems are fixable without a redesign.

Mobile speed

A 34 MB homepage on a phone

One homepage weighed 34 MB on mobile and scored 40/100 for mobile performance.

Oversized images are a common cause. A page this heavy is slow to load on a phone.

Measured with Google's Lighthouse (mobile) and a direct read of each homepage's HTML on October 15, 2026. Scores vary from run to run, so treat them as a snapshot.

How it works

No calls needed to get started, and no passwords. The audit uses public information.

  1. Request an invoice

    Email me. I reply with an invoice you can pay by bank transfer or Wise.

  2. Send your details

    Once payment arrives, you send your website address, your main services and the towns you serve. That takes a few minutes.

  3. Get your fix list

    Within 3 business days you receive a written report with at least 10 findings, ranked by how much each matters and how hard it is to fix.

What you get

A written report in plain English. Every finding says what is wrong, why it matters, who can fix it (you, your web provider or a developer) and roughly how long it takes. Every number shows how and when it was measured.

  • Website health: indexing tags, titles and meta descriptions, headings, image alt text, mobile speed, sitemap and robots file, HTTPS
  • Google Business Profile: a check of what is publicly visible
  • Local search snapshot: where you appear for your main services and towns, labelled as a single snapshot
  • Competitors: a comparison with the top three clinics that show up
  • Tracking check: whether you can see which visits and calls come from Google
  • One round of written questions after delivery

What is not included

  • Making the fixes. I list them; you or your web provider apply them. I can quote implementation separately if you ask.
  • Writing content, building links or managing ads
  • Legal, medical or patient-data compliance advice. I never ask for or touch patient data.
  • Any promise about rankings, traffic or new patients

The analysis uses software tools, including AI-assisted analysis, and is reviewed by me before it reaches you.

Pricing

Fixed prices, stated up front. No contracts.

Monthly Scorecard (optional, after an audit)

$199 per month

  • A short monthly update on how your visibility is changing
  • Month-to-month, cancel any time
  • Reports on results; does not promise them

How to pay: by bank transfer or Wise invoice. There is no online payment link yet. Reply to request an invoice and I will send one with the details. Work starts when payment arrives.

The guarantee: if the report has fewer than 10 specific, actionable findings, you get a full refund. If it arrives later than 3 business days, you can cancel for a full refund or keep it at half price. It covers the number of findings and the delivery date. It never covers rankings.

To make a claim, email me within 14 days of delivery.

About

I'm Erwin Hasanuddin, a senior software developer. Mizan Insights is a one-person service: I do the audits myself, with software to do the measuring.

I'm based in Bandung, Indonesia, not in the US. Everything is delivered by email, so location makes no practical difference, but I would rather you know that before you pay. I work in English and send invoices in US dollars.

Mizan is Arabic for a balance or scale. The idea is to weigh what is really on your site and report it fairly. Mizan Insights is independent and is not affiliated with or endorsed by Google.

Questions

Will this get me to the top of Google?

I can't promise that and won't. The audit shows you what is holding the site back and what to fix first. Whether that moves your rankings is up to Google and your competitors.

Do you need access to my website or accounts?

No. The audit uses public information. I never ask for passwords. The optional monthly scorecard can use read-only access to your Google Search Console if you choose to share it.

Can I give the report to my current web provider?

Yes, that is how most of it is meant to be used. Each finding says what to change so they can act without a meeting.

Is this only for dentists?

Dental clinics are my focus. Other independent local businesses with a website and a Google listing, such as home services or small professional practices, can ask.

Request an invoice or ask a question

Email me and I will reply personally. I'm in Indonesia (UTC+7), so a reply may arrive overnight US time.

erwin@audit.erwinhasanuddin.com

Request an invoice